Who's Hot
and Who's Not:
Trends in Healthcare Recruiting
by Megan Malugani
Ever feel like you're on a professional roller coaster? Such feelings are common
in today's healthcare marketplace, where demand for your profession may seem to peak
one day and plunge the next.
There may be some method to the madness, however. Healthcare recruiters talked to Monster.com about five of the major trends in today's healthcare employment market,
and offered predictions about what healthcare job seekers can expect in the future.
- The Nursing Shortage Will Heat Up
Hospitals are already offering hefty signing
bonuses for RNs with experience in high tech areas like critical care, intensive care, and
the ER, and the demand for staff nurses in these and other specialties will continue to
rise, recruiters say. "Every hospital is crying for nurses," says Ralph Steeber,
president and CEO of Medsearch Staffing Services, Inc. in Cleveland. Experts say that the
nursing shortage is expected to worsen because the average age of an RN is 44, more RNs
are retiring than entering the workforce, and the number of new nurses is not keeping pace
with the growing population. The only area of nursing that isn't booming is middle
management, because hospitals are keeping fewer nurse managers on their payrolls but
giving them more responsibilities, according to John A. Domino, a healthcare recruiter in
Houston.
- Employers Will Continue to Fight over Pharmacists
An aging American population
and a huge increase in the number of prescriptions being dispensed are driving the
skyrocketing demand for pharmacists. "We've literally seen an explosion in the
recruiting of pharmacists," says Curtis Pryor, vice- president of Allied Consulting,
Inc., an allied health care search and consulting firm based in Irving, Texas.
"Employers are fighting over them," Pryor says. Retail pharmacy chains, which
are able to provide salaries that are 10 to 25 percent higher than hospitals and nursing
homes, are opening thousands of new outlets nationwide and making it hard for healthcare
facilities to compete for employees, Steeber says. In addition, some states and employers
are beginning to require that pharmacists have a doctor of pharmacy degree (PharmD), which
requires more training than a traditional pharmacy degree.
- The Market for Physical, Occupational and Speech
Language Therapists may Rebound Slightly
The Balanced Budget Act of 1997 decimated the job market for physical,
occupational and speech language therapists. Under the BBA, the government placed a cap on
the dollar amount that Medicare would reimburse healthcare facilities for outpatient
therapy services. The effects were dramatic. "A few years ago, our number one
recruitment search was for physical therapists," Pryor says. "Last year, we didn't
do any searches for PTs. The cap essentially shut the industry down," Pryor says.
Recently, the government has begun backpedaling and has allowed some exceptions to the
reimbursement cap, Pryor says. "We believe the market will come back for physical
therapists and other rehabilitation professionals, but we haven't seen it yet,"
he says. "In the latter part of the year we believe we'll be doing more physical
therapy and rehabilitation-type searches."
- Credentialed Radiologic Technologists Will
Be a Hot Commodity
Some states and
hospitals are now requiring that radiologic technologists and other diagnostic imaging
professionals have certain certifications or licenses, Pryor says, and this means that rad
techs who have the proper certifications are at a premium. In addition, imaging technology
is becoming increasingly advanced, making the workers who can operate such equipment
valuable, he says.
- Allied Health Professionals Will Play Increasing
Roles in Keeping Healthcare Costs Down
As the cost-conscious
healthcare industry looks for cheaper ways to serve patients, allied health
professionals are finding new niches. Many healthcare services that were
traditionally done by physicians are being "pushed down to less expensive
providers," Pryor says. Certified registered nurse anesthetists are
a perfect example, he says. "When a hospital is deciding who to hire,
they'll consider the fact that they can get two CRNAs at the same
price as one MD," he says. Physician assistants and nurse practitioners
will likely take over other areas in which "physicians traditionally
had a monopoly," Pryor says.
|